Slow-burn energy. In a tin.

Mate, but make it a latte.

Yerba mate lattes for clear focus and quiet afternoons. Three flavours. Zero crash. Sip and go.

Our mission

Not more energy.
Better energy.

At Yerba Matters, our mission is to bring better energy into everyday life through one of nature's most time-honoured rituals — yerba maté.

People are moving away from overstimulating energy drinks and unpredictable coffee crashes, towards cleaner, more balanced sources of focus and stamina. Yerba maté sits at that intersection — naturally caffeinated, rich in antioxidants, and rooted in centuries of shared ritual.

Plant-based. Naturally energising. Built for focus. Designed for modern life.

The Yerba Matters story

Two friends.
One ritual.

Yerba Matters was founded by Marina Hadjitofi and Christine Crawford-Brunt — two wellness enthusiasts introduced by a mutual friend who instinctively saw how naturally they'd connect. That intuition proved right almost immediately.

What began as a meeting quickly became a close friendship, built on shared curiosity, energy and perspective. It was through that same curiosity that they were first introduced to maté — and quickly fell in love not just with the drink, but with the culture surrounding it.

Across Argentina, Brazil and Paraguay, maté is more than a beverage. It's a ritual — shared among friends, passed hand to hand. While matcha was rising fast across the UK, they couldn't understand why yerba maté hadn't found its place in the same way. With no dedicated British maté brand in the space, Yerba Matters was born.

3,000 years of ritual

A heritage,
reimagined.

Yerba maté originates with the indigenous Guaraní people of South America, who first drank the leaves of the Ilex paraguariensis plant over 3,000 years ago. Traditionally prepared in a hollowed gourd and sipped through a metal straw — the bombilla — maté represents connection as much as consumption.

Today it remains a daily ritual for millions. It's present in over 90% of households in Argentina, woven into the rhythm of everyday life — from football dressing rooms to music studios.

3,000Years of tradition

90%Of Argentine homes

240kgTravelled with Argentina to the 2022 World Cup

Drunk by

Lionel Messi · Cristiano Ronaldo · Luis Suárez · Antoine Griezmann · Sabrina Carpenter

The trio

Pick your pour.

Original

Smooth, balanced and naturally energising. Yerba mate, oat, a whisper of vanilla.

£18 Add to bag

Caramel

Toasted caramel meets the deep, leafy warmth of mate. Quietly energising.

£20 Add to bag

Chocolate

Cacao-rich, earthy, indulgent — without the afternoon slump. Real cocoa, real lift.

£20 Add to bag

One minute. Done.

How to drink it.

1. Scoop

One generous spoon of your chosen flavour into your favourite mug.

2. Pour

Top with hot oat milk (or water, or whatever you like). Stir for ten seconds.

3. Sip

That's it. Slow-burn focus for the next four hours. No coffee fidget.

Fuel your focus

Caffeine, without the chaos.

Energy — sustained, clean stimulation without the crash.
Focus — mental clarity for deep work, creativity, performance.
Balance — a calmer kind of energy. Grounded, not chaotic.
Connection — a ritual designed to be shared, not rushed.

"I have an obsession with yerba maté. It's on my rider. It's my everyday drink — especially if I'm in the studio really late."
— Sabrina Carpenter

A new energy culture

Coffee, without the crash.

As consumers shift away from sugary energy drinks and overstimulating caffeine cycles, yerba maté is emerging as a new category of functional energy.

Maté delivers a unique combination of natural caffeine, theobromine and antioxidants — supporting alertness, focus and sustained energy. Healthline highlights benefits including improved focus, enhanced physical performance, and antioxidant support. GQ calls it "the energy drink of choice for athletes."

But beyond the science, maté is something more human — a ritual of presence, connection and rhythm. We've reimagined it in an instant, accessible format. No complexity. No ceremony required. Just a clean, functional energy ritual you can take anywhere.

In the wild